Tuesday, February 17

Reimagine digital publishing

"The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60% of digital media time spent in the U.S. The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital media engagement at 52%." - "The US Mobile App" report by ComScore.

Digital publishing in "desktop era"

That's right: over 60% of digital media consumption happens on mobile devices... with over 50% on apps! And let's remember that digital publication industry has only been around since 2010 (it was also the birth year of the iPad - the first modern tablet). People have had just 5 years to change their reading habits and understand the underlying technologies. And this is all mainstream: our moms, uncles and neighbors are better and better with mobile devices and apps. People understand them better!